the key principles that support social engineering tactics
- authority where attackers lie to someone about the power they have over them.
- intimidation Scaring or bullying
- consensus-based where attackers lie about how there is already a prior group agreement about something, particulary in doing something
- scarcity where attackers lie about how this is a rare opportunity for the victim
- Familiarity-based where attackers attempt to fool victims into trusting a similar looking website/email/etc
- trust where attackers take the time to build a relationship with the victim
- Urgency where attackers lie about the need to get something done quickly